I have a song
Make your song the sound everyone uses.
- Pick a budget and see the reels you can expect
- Money is spent only on reels that pass our checks
- A report that shows how your song grew
Turn Attention Into Growth.
Labels and artists fund reels for a song. Creators make them with the song's Instagram audio and get paid for real, verified views.
- Real, verified views
- Paid to UPI
- Invite-only for creators
- A report for every song
- English and हिन्दी
Pick your side.
I make reels
Get paid for reels on new songs.
- Your own price for each Instagram account
- Make a reel with the song's audio and post it
- Paid to UPI once your views are checked
Distributor or aggregator? Apply as a partner
One song's journey.
- 01
The song drops.
A label picks a budget and funds the campaign.
- 02
Creators pick it up.
Creators who fit the song get an offer and make a reel with its audio.
- 03
Every reel is checked.
We check the audio, the account and the views. Fakes don't count.
- 04
Creators get paid.
Real views turn into money, sent straight to UPI.
- 05
The song grows.
The label sees new reels on the audio page and how the song moved.
One reel. Everywhere your song lives.
Reels put your song in front of new listeners, and they carry it everywhere they listen. Your report follows it on Instagram.
Before and after.
Drag across the campaign start. Your report shows your song's real lines on Instagram, before and after.
Campaign on
Campaign starts
⇆
Drag the slider, or use the arrow keys.
Sample
See what you get.
Every campaign comes with a song report like this.
Sample song · Sample artist
Sample- New reels from everyone
- +312
- Verified HOTKOK reels
- 48
- YouTube views added
- +1.2 lakh
Reels using the audio
From reel to UPI.
- Reel posted
- Views checked
- Paid to UPI
Creators join by invite.
Got a code from a HOTKOK creator? Sign in and add it to join.
Questions.
Who can join as a creator?
Creators in India, 18 or older, with an Instagram Creator account. Joining is by invite for now.
How do creators get paid?
To your UPI ID or bank account, once your reel's views are checked.
What does a label pay for?
A campaign budget you choose, plus our fee. Budget you don't use comes back when you end the campaign.
Which songs can be promoted?
Songs whose audio is on Instagram. You confirm you have the rights when you create a campaign.
Is my Instagram account safe?
You sign in with Instagram itself. We never see your password, and you can disconnect at any time.