Pricing.
Effective 27 September 2026
Labels and artists pay for campaigns. Creators join and earn for free. There are no subscriptions, sign-up fees or hidden charges.
For labels and artists
- You choose one total budget for a campaign, from ₹2,000. It covers what creators are paid for their reels and our platform fee. You see the exact split before you pay.
- You pay the full budget up front. Money creators don't use is refunded after the campaign ends (see Refunds).
- Every campaign pays the platform fee, including your first one.
Platform fee
The fee depends on how much of your budget goes to creators:
| Money going to creators | Our fee |
|---|---|
| Under ₹25,000 | 20% (at least ₹200) |
| ₹25,000 to ₹1,00,000 | 18% |
| Over ₹1,00,000 | 15% |
For example, on a ₹10,000 budget about ₹8,333 goes to creators and ₹1,667 is our fee. With GST you pay ₹11,800.
GST: prices shown don't include GST. 18% GST is added to the total you pay (CGST and SGST, or IGST, depending on your state), and your tax invoice shows it separately. If you're registered for GST, add your GSTIN so you can claim it back.
Adding budget
You can add budget to a live campaign at any time. The fee on the added amount is worked out so the campaign's total fee matches the fee for its new total budget; it's shown before you pay.
How you pay
Pay by UPI, card, net banking or wallet on our payments partner's secure checkout (Razorpay). Prices are in Indian rupees. Every payment gets a receipt under Billing in your account.
For creators
- Joining HOTKOK is free, and we never take a cut of what you earn.
- You see your price for each reel before you accept an offer.
- Tax deducted at source (TDS) is withheld from payouts as the law requires, and we give you the certificate.
- If you're registered for GST, add your GSTIN and we pay 18% GST on top of what you earn.
Questions
Email support@hotkok.com. See also how we deliver the service and our terms.